How Do You Market My Home?
CUSTOMIZED MARKETING PLAN
Gulf Shores Realty recognizes that every home is unique and distinct. Your Realtor will start with a Customized Marketing Plan that is specific to your home, your needs, and your timeline. Our marketing plans may include the following
- Matterport 3D Tour – This innovative technology creates a 3D model of the home and allows the customer to walk anywhere in the home from their computer, tablet, or smart phone. You can experience the home first hand from anywhere in the world.
- WindoVision – This exclusive interactive display allows passerbys to view and search properties right through the glass at the Gulf Shores Realty office.
- Custom Virtual Tour – Your home will be presented visually with a custom built Virtual Tour set to an engaging sound track to showcase it to potential buyers locally and in Countries throughout the world.
- Free Appraisal* – The most important criteria in the sale of your home is setting an accurate price. Failure to do so will either leave money on the table or result in the lack of a sale for an overpriced home. Gulf Shores Realty offers our Free Appraisal* program to ensure your home is priced accurately. This is in addition and superior to the Comparative Marketing Analysis that most real estate companies offer.
- Photography – Present your property with the highest Resolution photography that entices and intrigues by capturing the design and heart of your home
- Custom Printed Marketing Materials – May include color card stock flyers, floor plans, maps, aerials, etc.
- Post to World Wide Web – “My husband and I live in Shanghai, China. We have always dreamed of settling in the Venice area of Florida. We web searched Venice, Florida real-estate and found GulfShoresRealty.com. Our Realtor quickly responded to our emails. She was knowledgeable, professional, and provided excellent customer service. She made the house buying process easy! We absolutely love our home! I would highly recommend Gulf Shores Realty to anyone looking to buy in the Venice area!” – Laura and Jack C. Shanghai, China
- Listing Distribution
- Your property is distributed to over 50 real estate websites such as Realtor.com, Zillow, Homes.com, for maximum exposure to the marketplace.
- Print Media – Print media is still alive and well. Sit in a local restaurant and you will see our northern guests with a Welcome Home magazine or newspaper in their hands perusing the local real estate market.
- Newspaper – We run a variety of ads in the local newspapers. Homes of distinction also earn marketing in publications such as the DuPont Registry, Wall Street Journal, etc.
- Magazines – We run a full two page high gloss color spread in Welcome Home Magazine, this local premier real estate publication as well as advertise in a variety of other publications.
- Direct Mail – Direct Mail letters and post cards such as Just Listed Post Cards are sent to targeted marketing groups.
- Open Houses/Broker Open Houses – This time honored tradition will help gain exposure for your home.
- Social Media – Facebook, Twitter, Instagram, Linked In, Pinterest
- Custom Signage – Our Custom printed oversized signs on full posts are utilized where permitted by Home Owners Associations and are sure to gain attention.
- Networking – We leverage our extensive network of buyers, Realtors, and personal contacts to gain maximum exposure for your home.