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Using Custom Printed Marketing Materials to Sell Your Home
There’s no doubt that online marketing has revolutionized how homes are bought and sold. However, in recent years some of the excitement and sheen of the digital marketing landscape has been lost.
People are inundated with emails and ads everyday, which they have increasingly learned to tune out. Potential buyers have become wary of the credibility of online channels.
Because of this, good old fashioned physical media and print materials are taking on an increasing emphasis in the marketing strategy of successful real estate agents. If you’re selling a home, a detailed and professional print marketing strategy is a must.
At Gulf Shores Realty, we can help you incorporate custom print materials into your real estate marketing plan to increase your home's visibility and attract potential buyers. We specialize in custom marketing plans for home sellers.
Types of Custom Print Marketing for Real Estate
First, what kinds of marketing materials fall under the category of “Custom Printed Marketing Materials”? Well, there are the usual suspects:
- Lawn signs
- Banners
- Billboards
- Pamphlets
This lineup is now being joined by newer methods of delivery and layouts including:
- Door hangers
- Postcards
- Detailed brochures
- Catalogs
The field is ripe for creativity and innovation, providing opportunities for agents and home sellers to get ahead of the competition.
These materials can also enter into the sales process at different points, serving multiple functions along the way. For example, printed material on a local open house can bring in viewers, give them important information on the property, and remain with them after the showing as a potential point of contact.
Leveraging this potential is the key to making the most out of an effective print marketing campaign.
Benefits of Printed Marketing Materials
As mentioned, people entering or browsing the real estate market are becoming increasingly jaded and desensitized to the conventional methods of online marketing. Very often, emails or ads can feel impersonal, intrusive, and lacking a sense of place or relevance.
Print materials can bridge that gap, providing direct targeting via physical location. For example, once an agent sells a home, they can deliver postcards to the immediate neighbors informing them of the sale and offering them the same service. And what better proof of effectiveness than a “SOLD” sign on the next lawn over?
This strength of physical print marketing allows you to target buyers and sellers in the same market simply because they’re living in the same area and in similar homes. You’re virtually guaranteed at least one highly targeted impression for each delivery, if not more.
Online, people can ignore emails or block ads, but who can ignore a postcard in the mailbox?
High-quality print marketing materials also lend a sense of tangibility and credibility to an agent or home seller. You can enhance the effect by including location-specific information in the print materials. In fact, research has shown that printed marketing materials foster trust and are more memorable.
Continue reading for tips on how to use custom printed materials to market your home
Doing Real Estate Print Marketing Right
There are some ins and outs when it comes to setting up and maintaining an effective print marketing strategy.
High-quality materials are of paramount importance. Low-quality flyers or brochures will do more harm than good, so make sure you deliver something professional, unique, and on-brand. This includes high-quality photos with professional staging, logos and branding, up-to-date information, and data-driven targeting.
It’s not enough just to just have great photos and copy on the brochure, postcard, or flyer. How are you going to get it to the people that need to see it? Gulf Shores Realty has the experience and connections to help you get your material in front of more eyes.
Make Custom Printed Real Estate Materials Part of Your Marketing Strategy
More homebuyers are comfortable switching between different marketing channels when looking for homes or real estate information. This includes switching between online and physical marketing materials.
It is important to have a print marketing campaign that integrates with your marketing strategy as a whole. Bring online leads to your print materials and vice versa. This works best when the materials work together.
Print media and custom physical marketing materials have the potential to bring in new leads, deliver your message, and stay with potential clients long term. Work with real estate marketing experts to make sure that you fully exploit these marketing opportunities as part of a fully integrated plan and marketing strategy.
Get in touch with us today to discuss a customized marketing plan for selling your home!
