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The real estate market in Southwest Florida is booming right now. With a historically low inventory of properties, we have qualified buyers waiting to buy a home just like yours.
Custom Virtual Tours
A “virtual home tour” can refer to a number of different marketing tools for selling real estate. At the cutting edge, it can refer to interactive virtual-reality tours of properties. It can also refer to dynamic videos, edited with high production values and available online.
While the former has its advantages, the latter is good because it allows the home seller to carefully control the experience of the home, highlighting its best features.
We offer virtual tours as part of our custom marketing plan that we provide to you - the home seller - to make sure you sell your home quickly and for top-dollar. Read on to find out more about the ins and outs of virtual real estate tours.
Check out a few of our Video Tours!
Why Use Virtual Tours?
So, why should you make virtual tours a part of your real estate marketing plan?
Well, apart from the obvious necessity that arises when contactless real estate services are required, there are many marketing benefits to virtual tours.
For a start, virtual tours give you access to a much wider pool of potential buyers. People who are interested in your home, live far away, but are also shy about purchasing a home that they can’t get a good first-person feel for, are the perfect targets for virtual tours as a marketing tool .
Now more than ever people are looking for homes and properties online AND they’re performing more of their search online as well. Virtual tours are just the next step in that process.
And the numbers bear this out. Engagement with virtual tours, and generally with agents who use them, is increasing, and some research has shown that they lead to more conversions and sales.
This shouldn’t be surprising. Home tours have long been a staple and vital part of the home selling process, and potential buyers being able to do this on their own time, from anywhere, just means more home tours can get done in the same amount of time. Not only does this bring in more buyers, it also saves sellers and sellers’ agents time as well.
As younger home buyers start to enter the market in greater numbers, they will bring their tech-savvy outlook and familiarity with remote functionality with them. So, you better be ready to cater to these potential buyers, or you will simply be missing out.
What Makes a Good Virtual Tour?
There’s more to virtual tours than just walking through a home with a camera, or putting together a slideshow.
There are many ins and outs and quality issues that need to be addressed. There are the standard requirements of real estate photography: Good lighting, good staging, and careful planning around a home’s best features and angles.
Next, there are the technical aspects. Does the video have high-enough quality, is it easily accessible, is it optimized for mobile devices and other kinds of displays?
And finally, is the virtual tour properly integrated into your overall marketing plan? Here you need to make sure that interested buyers can find the tour at the right place in their sales journey, and that, once they see it, they are taken to the next appropriate step.
For this, the functionality of your tour needs to be integrated with options and links to further information, photos, other virtual tours for related properties, and, most importantly, contact with a real estate agent for further inquiries and action.
Work with us
As you can tell, all of the above requires knowledge, experience, and expertise, knitting together a variety of skills and relationships within the real estate marketing sphere.
Leave the job to us and we’ll make sure to add this powerful tool to your home selling arsenal.
