How Gulf Shores Realty Markets Your Home: WindoVision

The team at Gulf Shores Realty is constantly looking for the latest technological innovations that will allow us to take the customer experience to the next level.

When it comes to effectively marketing your listing, we believe in taking a multi-faceted, multi-media approach designed to get your property in front of as many of the right sets of eyeballs as possible. It can often take a number of touch points before a potential buyer takes the next step of reaching out, and we understand that not all buyers hang out in the same place or consume the same media.

That’s the concept behind our recurring feature on how Gulf Shores Realty markets your home, highlighting just a few of the ways that we go above and beyond for each and every one of our seller clients.

This week, let’s take a closer look at WindoVision, Gulf Shore Realty’s exclusive and interactive window display. The display is a feature of our office at 351 W. Venice Avenue in Downtown Venice, Florida. It’s a high trafficked commercial area that gets plenty of foot traffic.

What is WindoVision?

WindoVision is an interactive window display created by Touch Point Systems. It prominently features our top listings in a way that passersbys can interact with through the glass, out front of our downtown office location.

It features a bright LED display that can’t be missed. The interface allows visitors to view full listing details, watch videos, listing and aerial photos and even take a Matterport 3D Tour.

How Does WindoVision Work?

Each one our listings displayed in the office’s front window comes with a unique 3-digit code. Visitors simply have to enter that code to view full listing information for that property.

Of course, visitors can also complete searches and view listings pulled from the local MLS as well!

How Does Featuring Your Venice Home Benefit You?

It’s all about exposure.

The area surrounding our downtown Venice office is a busy commercial area, with plenty of foot traffic attracted to the numerous businesses in the area. More foot traffic means more eyeballs on your listing. The WindoVision feature is actively displaying listings 24 / 7 and we estimate that each one of our featured properties will be shown thousands of times each week.

Plus, Gulf Shores Realty has exclusive rights to the WindoVision for the 34285 zip code. This means we are the only brokerage in the immediate area that can display your property in this innovative medium.

Simply put, WindoVision allows us to more readily turn passive passerbys into truly viable leads, interested in viewing your property!

Who are Touch Point Systems?

Touch Point Systems is the company behind the innovative WindoVision system.

Touch Point Systems is based out of Ann Arbor, Michigan. They’ve been actively creating new window shopping experiences in the real estate industry since 2002.

“We pioneered the idea of taking real estate offices with a storefront and converting the space into something that provided relevant and up-to-date information while taking advantage of their location in order to draw people into the office,”

Touch Point Systems President, Chris Naab
**from a RISMedia article, November 15, 2020

Featuring this kind of innovative display has never been so important, given the state of the global pandemic. This is just another example of using the latest technology to stay in business while keeping everyone safe!

If you're considering listing your home this year, we'd love to help you sell it! Please contact Gulf Shores Realty online or call 941.488.6644 to learn how we can help today!