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How Gulf Shores Realty Markets Your Home: Matterport 3D Tour

Posted by Tracy Jones on Friday, January 22nd, 2021 at 9:49am.

matterport's pro2 3d camera

What if you could make a big-time impact on potential buyers?

What if there was one thing you could add to your listing to make it stand out from the crowd?

You’d probably go for it, wouldn’t you?

Gulf Shores Realty does just this for its property listings, to help you gain an edge in a competitive real estate market. We use Matterport’s patented technology to create our exclusive 3D Tour Showcase.

Gulf Shores Realty’s 3D Tour Showcase creates an incredibly immersive experience that places our website visitors at the property. It’s truly only second best to actually being there - it’s like a 24-hour open house that allows interested home buyers to tour each property at their leisure.

How Does the Matterport 3D Tour Work?

It’s all in the high-tech camera and tripod system created by Matterport. Matterport Pro2 3D camera has 9 built-in lenses - 3 look upward, 3 downward and 3 straight facing. The camera is controlled wirelessly from an ipad or tablet.

As the camera is moved throughout the home, the camera and tripod system rotate 360 degrees to capture each room. The 9 lenses work together to create images of incredible quality that demonstrate incredible depth.

The process of capturing these images typically takes about an hour for most homes.

Once all images are taken, a computer program works to stitch all the photos together to create a seamless home tour experience!  Buyers can experience your home on their smartphone, iPad, or desktop computer.

3d rendering of a home using the matterport 3d tour system

What Does the Seller Need to Do to Prepare?

The 3D tour will often be captured by the same photographer we hire to capture your listing photos.

And your home prep will be similar to what you would do to prepare for an open house. You know - keep things tidy:

  • Make beds
  • Pick up clutter
  • Remove / hide pet items
  • Turn the lights on
  • Turn off fans so they don't blur the images
  • Tidy up kitchen counters, do the dishes

You know - the standard stuff.

Your Gulf Shores Realty Agent will also be on-site throughout the entire process to ensure everything comes together perfectly.

Does the 3D Tour Showcase Really Make a Difference?

Absolutely.

Increasingly, younger generations of home buyers overwhelmingly opt for a more immersive experience. Millennials and Generation Z’ers are savvier than any generation before them when it comes to emerging technologies and the online world. Not only do they expect the latest and greatest, they actively seek it out.

Even the older generations are getting online like never before. Having a proven digital solution is more important than ever, across nearly all demographics.

Plus, it’s been proven to work.

Home buyers are upwards of 95% more likely to call about properties with a 3D Tour. Think about it - featuring a 3D tour for your property allows interested parties to truly vet the property. By the time they reach out to an agent, they are ready to buy, and buy now!

This superior marketing tool has the added benefit creating more demand, allowing you to comfortably set a higher sales price. Properties also tend to spend less time on the market on average.

So, when it comes down to it - it is critical to have the latest technology when it comes to listing your home?

If you're considering listing your home this year, we'd love to help you sell it! Please contact Gulf Shores Realty online or call 941.488.6644 to learn how we can help today!

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